Most companies have jumped onto the social media bandwagon like middle America jumped on CBs in the 1970s. Somehow we were all convinced we couldn't drive cross country without having a superficial conversation with a trucker on the same interstate. Fads pass.
So, is social media a fad?
Nope - not at all because there's a commercial benefit to social media (unlike CBs) if used correctly. And that's the key. Social media is inherently interactive. Most people do what I am doing and send their words out in to the ether without taking the time to follow these best practices:
- You have to blog regularly - probably daily - to generate a regular following.
- You need to stick with your theme/mission/purpose and not wander aimlessly across unrelated topics.
- You have to read blogs that are similar to your own and comment on those blogs to begin a back and forth dialogue and to grab audience members who share similar interests.
- You really should include pictures for all the visual people.
- You have to be fully transparent and real - no corporate shine - and technically, you shouldn't even edit your posts before posting them!
All of the above takes time and patience - and I don't have the time or the patience. Ha! Now, if I was getting paid to do this? Or if I was paying someone to do this for my corporation? Now that would be different.
I'd love any bloggers out there to share successes you've had and/or other best practices you'd add to my list.